Answer the following questions using the video as well as the descriptions of individual colors below. Record your answers either on paper OR through Google Docs. Make sure to include your name and share your responses with me. Your answers must be 2-3 complete sentences each and use evidence to explain your ideas.
1. Imagine you are given the task of designing a color scheme for a new brand of plant fertilizer. What color(s) would you choose to use and why?
2. Which of the three reasons given in the video for why social media companies use blue do you agree with the most? Why?
3. What do you think would happen if stop signs were a dark blue rather than a bright red? Would this help or hurt their intended purpose? Why or why not?
4. McDonald's, Wendy's, Chipotle, and KFC all use a similar color branding. Which color are these companies using and why?
5. Give an example of a painting, logo, or other form of media that you believe uses color effectively. Explain your ideas.
6. A company selling luxury cars is noticing that they are having a difficult time selling a certain model. The most noticeable feature about this model is its bright yellow pattern. What could be causing this problem and what should they do to fix it?
7. Do you have a favorite color? What is it and what are your thoughts on the psychology behind it?
8. Sometimes, companies rely entirely on color to brand themselves and stick in your mind. What are the first brands that come to mind when you think of red, orange, yellow, green, blue, and purple?
